Kim
Melucci.
Growth & Strategy Expert
Market insight.
Omnichannel execution.
Measurable growth.
Product Design
Identify needs and constraints, map use cases and user flows, build prototypes for testing and prioritise features.
Market Intelligence
Define segments, gather comparable sources and assess offers, pricing, channels and messaging in a competitive matrix.
Positioning & Content
Define the ICP and value proposition; translate differentiators into messaging, editorial plans and copy for each channel.
Demand Generation
Design audiences, assets and landing pages, set up tracking and compare conversions and cost per qualified lead.
Sales Management
Design GTM workflows and structure the commercial department: recruitment, playbooks, training, targets, coaching, pipeline and CRM handoffs.
Sales Execution
Manage discovery, qualification, proposals and negotiation through to closing; drive the deal forward and coordinate the subsequent handover to delivery.
Analytics & Reporting
Connect marketing and CRM data through a measurement plan and custom KPIs: acquisition, attribution, pipeline, win rate, sales cycle, forecasts and revenue to guide decisions and iteration.
Atlas, Quid and Xeo. Three projects explored through their context, decisions and outcomes.
Business development, commercial leadership and Sales & Marketing alignment.
MC Engineering
Sales & Marketing ManagerGo-to-market strategy, pipeline, performance marketing and CRM workflows for ICT services and digital solutions.
Independent practice
Growth ConsultantGTM, sales processes and digital acquisition for SMEs and startups.
Creditsafe Italia
New Business Department ManagerLeadership of more than 70 people and the Marketing function; acquisition, business development and revenue growth.
Maran Credit Solution
Team SupervisorSupervision of a 25-person unit combining sales activities and credit management.
Studies in Communication Sciences
Corporate communication, media, marketing and market dynamics.
Executive Master in Digital Marketing
Performance marketing, digital analytics, growth strategy, marketing automation and AI-driven acquisition.
GTM Engineering
Sourcing, enrichment, scoring, outreach and automation for go-to-market workflows.